how we came to dO

To foster meaningful connections, innovative ideas & premium experiences. 

DO. is a specialised consultant for businesses, brands and people. We are the doers behind the scenes, bringing expertise to strategic and creative solutions to engage and perform for luxury and boutique concepts across the property, hospitality and lifestyle industries.

MEET THE TEAM

  • Founder

    Amy lives and breathes her clients and has gained a reputation for clarity, transparency and just getting shit done. With 7+ years’ experience working across brand and customer experience in the luxury space - from property clients such as GURNER, Golden Age, and 101 Collins, to Rolex and Lacoste in partnerships at Tennis Australia, Amy is well-versed in creative problem solving, commercial marketing strategies and stakeholder management.

    From agency to in-house, where something needs to be done, Amy finds a way to do it. Whether it’s building businesses and guiding brands, or identifying and executing marketing strategies and driving customer loyalty and experiences, Amy’s commercial acumen always ensures holistic and client-minded execution.

    Amy likes to think of DO. as a high-performance sports team. She sees her role as the coach of the team, identifying the right plays but ultimately assembling a cohesive playing group where each player has a specific role and specialty. As a coach, it is her role to create the right environment for optimal performance, and talent attraction and to champion her team. Amy is building a business where harmony, balance, ethics and transparency provide the lifestyle we all wish we had.

  • Digital Marketing & Partnerships

    With a passion for people, data and digital content, Djina has been fostering meaningful relationships between brands and creators over the last 7 years. Her curiosity in this field has allowed her to explore a 360 approach to Influencer Marketing, having worked agency side bringing campaigns to life in Australia and the UK, In-house for MECCA Brands (Australia’s largest beauty retailer) managing all influencer activity their exclusively stocked brands, and finally creator side, managing one of Australia’s most influential personalities in the food & drink space.

  • Brand Partner

    Lucy has a distinctive way of connecting with those around her. Through humour, active listening and knowing who-is-who and what-is-what, Lucy forges relationships and delivers above expectations. Her experience working in the business operations and commercial side of childcare paired with an expansive network has brought Lucy to DO. where she drives client outcomes, bringing brand partners on the journey.